Considered by the judges to be a 'woman of substance, drive and ambition who instigates very postive change for women in business', Elaine has committed her life to creating opportunities for other women entrepreneurs. She has 14 years experience as the owner and director of a business and as a consultant, coach and mentor. As Director of Women in Business NW and in her own time, Elaine encourages women to take the next step in developing social and manistream entreprises. She is committed to long-term relationships with the business she mentors and long after the start-up period stays in touch to offer support and highlight new business opportunities.